![]() ![]() In addition, they argue that buying luxury goods or going on vacations is a form of self-reward and if they are happy with such things, then why should they view it as something negative. Therefore, many young people today oppose the culture of flexing as a negative thing because for them if they are happy with what they are wearing or doing, and content if what they are wearing or doing can be seen and validated by people, then it is legitimate. The question that now arises is that "Should the flexing culture be judged as a form of self-expression or should it only be judged as conspicuous consumption?” Self-expression can indeed be associated with what we wear and what is worn can symbolize our personality. However, due to the strict shutdown in Beijing and Shanghai, luxury brands are counting on Americans to keep spending. Meanwhile, the United States, as the country with the highest GDP in the world, spent around US$102.59 billion, or its share of the global luxury goods market reached about 32 percent.īefore the pandemic surfaced in 2019, China remained a country, with the largest luxury goods market globally. It means that China accounted for about 22.95 percent of the luxury goods market globally. ![]() In some cases, they even combine the purchase of luxury goods with traveling abroad and then post it on their social media handles to garner greater validation in the form of likes and compliments from their followers.Īccording to Bain & Company, in 2021, China, as the country with the second-highest GDP in the world, contributed US$73.59 billion out of the US$320.6-billion global luxury goods spending. In the context of flexing culture, this is done, so that his social media followers can see how happy and successful he is to be able to live such a glamorous life. It seems impossible for teenagers to be able to afford items at such price, expect if they are bought by their parents or if they have been working part-time since long.Īnother example is someone who often shows off his luxury vacation agenda, such as vacationing in Europe, the US, or other parts of the world, which are places considered to be expensive to visit, to many people through his social media account. The definition of flexing culture, or formerly referred to as conspicuous consumption, is elucidated in a book titled "The Theory of the Leisure Class" (1899) written by Thorstein Veblen, an American economist and sociologist.Īccording to Veblen, conspicuous consumption, or what is known today as flexing culture, is a type of consumption that is closely related to exhibiting luxury goods or engaging in luxury activities, with the objective of seeking validation from the community.įor instance, in recent years, scores of teenagers wore clothes of Spanish designers, such as from a brand called Balenciaga, with the pricing at around RM 3,000, and the main objective being to create an impression on friends as well as a form of prestige competition among peers. Some people may judge that success can be seen from what goods or brands of goods the person uses.įlexing culture is a culture that is getting increasingly popular, especially with a rise in the number of social media users worldwide. ![]() A person's success is a personal and qualitative value, and with no absolute standard of assessment, some gauge it by having main aspects to meet daily needs, including housing, food, and clothing, without burdening others.
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